牵手融e邦，资本运作很简单。5 月 24 日消息，北京乐盟互动科技有限公司的实质控股公司乐盟控股有限公司 LEMENG HOLDINGS LIMITED（以下简称 " 乐盟互动 "）在美国证监会 ( SEC ) 提交招股书，拟在美国纳斯达克 IPO 上市，股票代码 LIAI。其2021-12-20已经开始秘密递表。以发行区间中间值5美元计算，公司募资净额约1743.3万美元。

据悉乐盟互动成立于2014年，是一家移动互联网和大数据营销科技公司。乐盟互动拥有自主研发的程序化广告DSP平台，独家垂直类媒体资源SSP流量池，2021年和2022年，公司营收分别为8258.4万美元和7520.9万美元;净利润分别为668.8万美元和494.5万美元。

招股说地址：https://www.sec.gov/Archives/edgar/data/1887799/000121390023041670/ea173035-f1a2_lemenghold.htm#a_010

商业概述

自2014年9月成立以来，我们一直专注于专有技术，以推动我们的移动广告服务公司。乐梦互动基于大数据技术为客户提供量身定制的移动广告服务，并获得高新技术企业认证。乐梦互动拥有一个专有的DSP编程广告平台，可以集中和聚合来自多个来源的各种媒体形式的广告位购买。乐梦互动能够提供定制的全方位服务解决方案，帮助公司进行精确的营销计划。乐梦互动致力于通过对产品和渠道的精准控制，在提高广告转化率和广告准确性的同时，为客户提供移动广告领域准确高效的一体化营销推广服务。转换率记录完成所需操作的用户的百分比。转化率的计算方法是将“转化”的用户总数（例如，点击广告）除以受众的总体规模，并将该数字转换为百分比。

乐梦互动开发了先进的互动广告活动，通过互动活动将消费者与满足其广告客户客户需求的广告联系起来，同时由第三方供应商向用户提供奖励，数据充值和虚拟商品，以进一步增加用户参与的深度和产品广告的有效性。

运营团队通过大数据整合和多维度深度分析，形成了客户产品画像和渠道用户画像，形成了包括用户模型、系统、运营商、网络、人口属性、兴趣爱好、定位服务（“LBS”）、时间、区域和关键词定位在内的数百个标签维度。通过主流媒体流量和媒体资源（信息流、新闻信息、视频媒体和搜索引擎），结合广告市场流量，围绕金融、电商、游戏、电竞等主流广告主的行业，对流量池中的渠道进行分级，并通过最优渠道发布形成的广告。

乐梦互动于2015年推出了由自主研发知识产权支持的在线平台。2017年，乐梦互动成为一家基于大数据技术的定向广告业务专业云服务提供商，致力于成为领先的数据技术公司。

乐梦互动通过沟通客户的需求，为客户提供大数据营销服务，帮助他们找到并获得用户。乐梦互动专注于在以下四个领域提供服务：

1.应用程序广告支持：帮助客户在互联网或移动设备上推广自己的应用程序；

2.银行广告支持：帮助银行向用户推广其信用卡和金融产品；

3.电信广告支持：帮助中国移动、中国联通、中国电信等电信运营商推广应用程序和套餐促销；和

4.游戏广告支持：帮助手机游戏开发商瞄准游戏玩家。

公司结构

我们是一家开曼群岛股份有限公司。我们在开曼群岛的公司是一家控股公司，不开展自己的业务，而是与中国的合法经营实体签订了合同协议，为投资者提供了在中国法律禁止外国直接投资的公司进行外国投资的机会。请注意，所有业务运营都是通过乐梦BJ及其子公司（统称为“乐梦互动”）进行的，您不会购买此类中国公司的股权，也可能永远不会获得此类中国经营实体的股权。

我们目前有七（7）名股东，假设发行完成且未行使超额配售选择权，他们将在发行完成后持有我们约98.5%的投票权。在这些股东中，我们的最大股东是我们的董事会主席兼首席执行官冯宝华先生，他在本次发行完成前控制着我们公司约77.4%的投票权，并将在发行完成后控制约76.3%的投票权（假设承销商不行使超额配售权）。冯先生已经并将继续对我们的业务运营产生重大影响。

本公司每股A类股份有权获得二十（20）票；本公司的每股B类股份有权享有一（1）票表决权。我们预计，在本次发行完成后，考虑到每股B类股一（1）票和每股A类股二十（20）票的影响，并假设发行4000000股B类股，宝华丰将实益拥有公司总计76.3%的投票权。因此，根据纳斯达克市场规则5615（c）（1），我们可能被视为“受控公司”；然而，在本次发行完成后的至少一（1）年内，我们不打算利用纳斯达克市场规则为“受控公司”提供的公司治理豁免。

在本次发行完成之前，我们目前的公司结构如下：

备注：我们不拥有乐梦BJ的任何股权。乐梦BJ的股权所有权由本次发行完成前作为我们公司股东的七（7）方所有。截至本招股说明书日期，乐盟BJ的股东为：

（a）四名中国公民，即冯宝华、李向达、唐熙伟和屠海川；

（b）三家中国法人实体，即深圳乐盟投资合伙有限公司、宁波龙文莱特布赖特投资管理有限公司和东莞中科中光有限公司。我们于2022年5月26日新成立了全资子公司Lemeng US Inc，从事数字营销业务，旨在与当地合作伙伴结成联盟，为寻求海外业务拓展的客户提供数字营销服务。

合并资产负债表

MANAGEMENT

The following table provides information regarding our executive officers and directors as of May 12, 2023:

Baohua Feng

Director since June 2020 and Chief Executive Officer since June 2020

Baohua Feng serves as our Chief Executive Officer and Chairman of our Board of Directors. Mr. Feng founded Beijing Lemeng Interactive Technology Co., Ltd in September, 2014. From May 2012 to August 2014 Mr. Feng served as the General Manager of Beijing Fenghua Herui Technology Co., Ltd. Between November 2010 to April 2012, Mr. Feng also served as the General Manager of Beijing Xinrui Heyuan Technology Co., Ltd. Mr. Feng served as the Technical Director at Xiamen Minxun from September 2008 to November 2010. From April 2005 to August 2007, Mr. Feng served as the Manager at DXN Wireless Software. Mr. Feng, served as the Technical Director at Beijing Jinjifeng Technology Co., Ltd between September 2003 and March 2005. Mr. Feng holds a Bachelor’s degree with a major in Communications Engineering from Beijing Institute of Technology. We have appointed Mr. Feng as director because of his extensive 16 years of experience in operations and development of advertising technology, big data development, and finance technology products.

Bing Han

Director since June 2020

Bing Han has served as our Director since June 2020. Since January 2010, Ms. Han has been serving as the Executive Director of Unicom Huajian Network Co. Ltd. From October 2008 to December 2009, Ms. Han served as Associate in the Operations Department with China International Capital Corporation Limited. Between 2007 and October 2008, Ms. Han served as an Associate with IBD with China International Capital Corporation Limited. Ms. Han holds a Master of Economics from University of Alberta and a Bachelor of Economics from University of British Columbia. We believe Ms. Han is well qualified to serve on our Board of Directors because of her extensive experience in telecommunications industry and big data sector.

Wei Wang

Director since 2020

Wei Wang has been our director since Mr. Wang served as the Executive Director and Manager of Beijing Chunxin Changying Investment Management Co., Ltd. Mr. Wang holds a Master of Electrical Engineering from Tsinghua University in Beijing, Bachelor of Economics from National School of Development Peking University in Beijing, and Bachelor of Electrical Engineering from Tsinghua University in Beijing. We believe Mr. Wang is well qualified to serve on our Board of Directors because of his extensive knowledge in electrical engineering.

Zongfang Bi

CFO since 2015

Zongfang Bi has served as our Chief Financial Officer since 2015. Mr. Bi has experience in a previously Nasdaq listed company, ChinaCache International Holdings Ltd. (“CCIH”) and is familiar with financial listing requirements with over seventeen years of experience in finance and accounting. From 2013 to 2015, he served as the Chief Financial Officer at Beijing Le Cheng Lianchuang Network Technology Co. Ltd. Mr. Bi served as Financial Manager at Blue I.T. Technologies Co. Ltd from 2007 to 2013. Between 2004 and 2007, Mr. Bi served as an accountant in Beijing Kunde Accounting Firm Co. Ltd. Mr. Bi attended Capital University of Economics and Business in Beijing, China for its accounting program.

Lu Sun

Director Nominee

Lu Sun has agreed to serve on our board of directors subject to the effective date of the registration statement. Ms. Sun has over fifteen years of experience in accounting and financing. Since April 2019, Ms. Sun has been serving as a partner at Airui Management Consulting Co. Limited, mainly providing accounting and compliance advisory service for listed companies. Ms. Sun served as the Chief Financial Officer at China Nationwide Internet Financial Service Limited from December 2015 to April 2019. Between 2006 to 2015, Ms. Sun served as the Secretary of Board of Directors and Accounting Manager at Shineco, Inc., a Nasdaq listed company, Shineco Inc. (“SISI”). She holds a Bachelor Degree from Tian Jin University of Commerce and a Master’s Degree from the University of International Business and Economics. We believe Ms. Sun is well qualified to serve on our Board of Directors and in the audit committee because of her extensive experience in finance and accounting along with her in-depth knowledge of finance operation and internal control of listed companies.

Zhuo Wang

Director Nominee

Zhuo Wang has agreed to serve on our board of directors subject to the effective date of the registration statement. Mr. Wang currently serves as a Director of Mingzhu Logistics Holdings Limited, a Nasdaq listed company, MingZhu Logistics Holdings Ltd (“YGMZ”). Mr. Wang has over ten years of experience in investment and management. Since June 2018, he has been the Marketing Manager of Springview Enterprises Private Limited, a Singapore construction design and building supply company. Since May 2017, Mr. Wang has also been serving as the Managing Director of China International Holdings, and its Hong Kong based subsidiaries; China International Securities Limited, a securities firm, overseeing the firm’s brokerage services, business operations and performance; and China International Corporate Management Limited, a consulting firm that provides a range of business solutions to small and medium size companies in Asia. Since April 2016, Mr. Wang has been serving as the Head of Finance and Operations of Shines International Limited, a management consultancy firm in Singapore specializing in education. From October 2012 to June 2018, Mr. Wang served as Head of Finance and Marketing of GGL Enterprises Pte. Ltd., a Singapore based firm that provides building external and interior designs, main contractor services and material supplies for major renovation and building works. In addition, Mr. Wang served as director in the board of various companies, including Belvedere Ventures Pte Ltd, a real estate development and construction company, Sandhurst Global Pte Ltd., a security personnel staffing and systems company, and several holding companies. Mr. Wang holds a Bachelor of Science in Business Management from Babson College in Boston, Massachusetts. We believe Mr. Wang is well qualified to serve on our Board of Directors because of his extensive experience in investment and management

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